Draft — under review.

Privacy Policy

Effective date: 9 July 2026

Who we are: Loupe is operated by OnlineJourno (“we”, “us”). Contact: privacy@onlinejourno.com.

Loupe is a browser-based worktable for photojournalists. It is built privacy-first: your photos are processed on your device and are never uploaded to us.

1. The short version

• We never receive your photos. Opening, correcting, captioning, and saving all happen in your browser. Your image files and their embedded metadata do not leave your machine.
• Our analytics are anonymous and cookieless. We count usage (visits, active time, how many photos were processed) — never the photos themselves, their filenames, or their captions.
• We collect an email only if you sign in. Sign-in is optional and only needed to save/export or use paid features. We do not sell data, run ad networks, or embed third-party trackers.

2. What we do and don’t process

We do NOT process, receive, store, or transmit:

• Your photo files or their pixels.
• Embedded photo metadata (EXIF, IPTC, XMP) — caption, credit, byline, location, keywords, etc.
• Filenames.

All of the above stay on your device. Correction and metadata editing run locally in your browser.

We DO process:

• Anonymous usage events (page visits, active time on tab, count of photos processed — counts and durations only), whenever you use Loupe, to understand traffic and improve the product. Basis: legitimate interest / not personal data.
• Account email + minimal profile, only if you sign in, to provide save/export and (future) paid features and usage limits. Basis: contract / consent.
• Subject text you type (e.g. a one-line subject), NOT images, only if you use trend/keyword or caption features, to return keyword/trend suggestions or a draft caption. Basis: contract / consent.

3. Analytics detail

We use Cloudflare Web Analytics, a privacy-first, cookieless analytics service that does not fingerprint users or track them across sites. We measure aggregate traffic and engagement (visits, sessions, time on page) plus an anonymous count of photos processed. No image content, filename, caption, or metadata is ever included in any analytics event. We do not build user profiles, do not use advertising cookies, and do not sell or share analytics data.

In-app we state this plainly: “We count anonymous usage — never your photos.”

4. Accounts and sign-in

Sign-in is optional and handled by Auth0 as our authentication provider (processor). When you sign in we receive and store your email address and basic account identifiers to provide the service and, in future, to apply usage limits and billing. We do not receive your password. See Auth0’s privacy terms for how they process authentication data.

5. Server features (trend/keyword and caption)

Some optional features send text you provide (such as a subject line or keywords) to our servers or a third-party language-model provider (Anthropic) to return suggestions or a draft caption. These features never send your image. They are text-only. Free-tier suggestions use public trend sources; richer suggestions and AI captioning are paid features you choose to use.

6. Cookies

Free, unauthenticated use sets no tracking cookies. Analytics is cookieless. Signing in may set a session token/cookie strictly to keep you logged in. We use no advertising or cross-site cookies.

7. Sharing

We do not sell your personal data. We share data only with the processors named above (authentication, analytics, and — if you use AI features — the language-model provider), each only to the extent needed to run the service, and with authorities where legally required.

8. Retention

Anonymous analytics are retained in aggregate. Account data is kept while your account is active and deleted within 30 days of account deletion, except where we must retain it by law.

9. Your rights

Depending on your location (including under India’s DPDP Act 2023 and the GDPR) you may request access to, correction of, or deletion of your account data, and may withdraw consent. Contact privacy@onlinejourno.com. Because we never hold your photos, there is nothing image-related for us to disclose or delete.

10. Children

Loupe is a professional tool, not directed at children under 16.

11. Changes

We may update this policy; we will change the effective date and, for material changes, notify signed-in users.

12. Contact

OnlineJourno, privacy@onlinejourno.com. Governing law: India.